Never miss the
opening scene.
Never settle for
a bad screen.
Know when the movie really starts and which auditoriums are worth sitting in, straight from the people in the seats.
We like trailers too. But not that many trailers, and definitely not that many commercials. Look up any theater and you'll see how long its preshow actually runs, what's playing, and how every room rates for picture, sound, seats and temperature.
Now get to the theater. It’s Starting!
On Android? Sign Up for the Beta.
The beta is just beginning. Your reports will help build better start-time estimates and theater insights for everyone.
See why your contribution matters →Built around the theater you're going to
One page per theater: how long its preshow really runs, what's playing, and how each auditorium rates. Add a ticket and the home screen becomes a live countdown.
It’s Starting! becomes more useful as more moviegoers contribute.
Swipe to see more →
A Better Movie Night in Three Simple Steps
Add your movie in seconds, plan around the expected movie start, and help the next moviegoer with one quick contribution.
Add Your Movie
Share a ticket from Apple Wallet, scan a ticket or email screenshot from Photos, or enter the theater and showtime manually.
Plan Your Arrival
When enough reports are available, you'll see the best available estimate of when the movie will begin. Set a live countdown to plan concessions and parking.
Help the Next Person
When the movie begins, tap once to log the actual start time. Afterward, answer one quick question about screen, sound, temperature, or seating comfort.
Know More Before You Go
It's Starting! helps you make better choices about when to arrive, where to see the movie, and what kind of experience to expect.
Know When It Starts
The printed showtime usually tells you when the preshow begins—not when the movie starts. See the best available estimate based on actual start times reported by other moviegoers.
Choose the Better Experience
Two nearby theaters may be showing the same movie, but the experience can be completely different. Compare feedback about screens, sound, seating, cleanliness, and temperature.
Report It Forward
You already experienced the preshow and auditorium. A quick report helps the next moviegoer know what to expect and makes the app more useful for everyone.
The Beta is Where the Data Begins
It's Starting! is powered by moviegoers, which means the app begins with limited historical information. That is not a side effect of the beta. It is the reason for it.
Chain Patterns
Begin identifying typical preshow patterns across theater chains.
Theater Patterns
Build a picture of what moviegoers experience at a particular location.
Movie Insights
Understand whether particular movies, formats, and showings tend to have different preshow lengths.
Auditorium Intel
Compare individual rooms based on screen, sound, seating, cleanliness, comfort, and more.
Chain averages become theater averages. Theater averages become movie- and auditorium-specific insights. The more people contribute, the more useful every future movie night becomes.
However You Go, Know Before You Go
Whether you're taking the kids, planning around a busy schedule, or tracking down the best screen format, we've got you covered.
Families
Less Waiting with Kids
A 90-minute movie can easily become a two-hour outing. Know what to expect before arriving and make the full experience easier to plan.
Busy Schedules
Plan Around Real Life
Coordinate dinner, parking, concessions, babysitters, and the rest of your evening using a more realistic estimated movie time.
Movie Lovers
Find the Better Screen
Compare nearby theaters and auditoriums so you can choose the stronger screen, sound, seating, and overall experience.
Theater Regulars
Learn Your Local Theaters
Discover which locations and auditoriums consistently deliver—and which ones may be worth avoiding.
A Friendship Bonded Over Film
We’re Mike and Pete. We became friends on a summer afternoon in 1989, when our nine-year-old selves bonded over Tim Burton’s Batman.
For more than 35 years, movies have remained one of our favorite things to talk about—and going to the theater has remained one of our favorite things to do.
But movie night has become increasingly unpredictable. A printed showtime does not tell you when the movie will begin. Two nearby theaters can offer completely different experiences. Even different auditoriums in the same building can vary dramatically in screen quality, sound, comfort, and upkeep.
"We want every moviegoer to know what they are walking into."
We kept coming back to the same idea: Moviegoers deserve better information before they choose where to go and when to arrive.
That is why we created It’s Starting!—a community-powered app designed to help people plan a better movie night and share what they learned with the next person.
Questions Before the Movie Starts?
The beta lets you add upcoming movies, follow the movie-night experience, log actual movie start times, and answer quick questions about theaters and auditoriums. Movies and available data will continue to develop throughout the beta.
Yes. The iPhone app is live and available to download directly from the Apple App Store. The Android app is currently in beta. Android testers can sign up using our form to receive beta installation instructions.
For iPhone, simply download it directly from the App Store. For Android, complete the beta form with your name and email to receive installation instructions.
No. There is no fee to join or use the beta.
Moviegoers log the actual time the movie begins. It's Starting! uses the available reports to provide the best estimate it can for a theater, movie, chain, or auditorium. The information becomes more useful as more people contribute.
The app will show the best available information and indicate how much data supports it. Early in the beta, some results may rely on broader averages. Some movies or theaters may not yet have enough reports to provide an estimate.
No. Movie schedules and preshows can change. Estimates depend on the amount, quality, and recency of available reports. The app provides better information for planning, not a guaranteed movie start.
No. After a visit, the app asks one quick question. You can stop there or choose to provide more feedback about the auditorium, screen, sound, seating, cleanliness, staff, temperature, and crowd.
No. Depending on your device and ticket source, you can share a ticket from Apple Wallet, scan a ticket or email screenshot from Photos, or manually enter the theater, movie, and showtime.
No. The app gives you more information so you can make your own decision. Arrive for every trailer, skip part of the preshow, or simply use the estimate to plan parking and concessions.
The app uses ticket details to identify information such as the movie, theater, date, and showtime. It does not access payment-card information. Read our full Privacy Policy for details.
Beta users help shape the app and begin building the community information behind it. Your product feedback helps improve the experience, while your movie reports help create useful start-time and theater insights for future moviegoers.
Help Make Movie Night More Predictable.
Join the beta, log your next trip to the movies, and help build better information for every moviegoer who comes after you.
On Android? Sign Up for the Beta.